Before a campaign, sponsorship or media production, organise the key rights, duties and documents.
This checklist helps you describe a player’s marketing services in concrete terms. Record who may use which material, on which channels, in which territory and for how long. This makes open points easier to resolve before signing.
Your ticks are stored only in this browser. No checklist data is sent to the firm.
Describe the representation and the permitted purpose of use.
Assign the intended publication locations to each material.
Keep the geographical and temporal scope verifiable.
Check which rights are granted and which consent is actually available.
Exclusivity can limit other agreements, personal collaborations and later offers.
Coordinate the marketing with the rights of the club, federation and existing partners.
Plan the process before material is published or a campaign starts.
Tie remuneration to clearly described services and dates.
Clarify what happens to the material after expiry, termination or a justified end.
Keep the documents so that the agreed scope remains traceable later.
A marketing agreement should describe image, name, voice and other personal services precisely enough to make the scope and limits of use clear. Section 78 of the Austrian Copyright Act may be relevant to the publication of a person’s image. The GDPR also matters for personal recordings, contact details and usage profiles. Advertising claims and sponsor presentations must also fit unfair-competition law and the rules of the club or federation.
This checklist provides general orientation. It is not a guarantee of rights or validity and does not replace a review of the specific agreement, campaign or applicable federation rules.
These official texts show the legal points of reference. Whether and how they apply depends on the content and the actual marketing process.